Posts Categorized: CREA News

Historically, real estate has been a referral business, with business development driven by reputation. So, in an industry where word-of-mouth is your strongest marketing tool, how does modern marketing fit in?

On Episode 29 of REAL TIME, we’re joined by Priyanka Goswami, Executive Vice President of One-to-One and Customer Experience at award-winning creative agency No Fixed Address.

Priyanka joins REAL TIME to offer insights on how REALTORS® can take a focused approach to marketing their business, building a strategy that includes first-party data, personalization, success metrics, and more.

We might be living in a digital age, but a career in real estate is personal.

On Episode 28 of REAL TIME, we’re joined by James Duthie, Canada’s favourite sportscaster, to explore one of the most personal tools of the real estate trade: conversation.

Hear James’ approach to sparking meaningful conversations at work and in life – with examples from throughout his career (the good and bad).

From breaking the ice to broaching sensitive topics, learn how REALTORS® can use conversation to build stronger relationships with their clients.

On Episode 27 of REAL TIME, we’re joined by Newfoundland and Labrador-born, Norway-based architect Todd Saunders, best known for his iconic design of the Fogo Island Inn and studios.

A Canadian architect with a global presence, Todd shares his unique perspective on the relationship between architecture and the ways in which we live in, interact with, or appreciate a place.

Todd also shares his personal story defining a new vision for architecture as well the importance of building strong, trustworthy relationships with clients.

Dr. Raj Bhatla is Psychiatrist-in-Chief at The Royal Mental Health Centre in Ottawa, one of Canada’s foremost mental health care, teaching, and research hospitals.

Ron Antalek is a REALTOR^® in Maple Ridge, British Columbia with more than 30 years’ experience, a mental health advocate, and the recipient of the Canadian REALTORS Care^® Award 2020.

On Episode 26, Dr. Bhatla and Ron join REAL TIME in support of Mental Health Week 2022.

Aligning with this year’s theme of empathy, they explore various topics surrounding mental health including destigmatization, mental health in the workplace, the vulnerability of REALTORS^®, and how to support one another through compassion and understanding.

In the mid-90s, the Internet ushered in a new era in how consumers buy and sell real estate. Today, one platform is more popular than any other in Canada.

So, how did we get here? And what’s next?

On Episode 25 of REAL TIME, we’re joined by Patrick Pichette, Vice President of REALTOR.ca, and Andrew Jackson, Head of Business Development at the Canadian Real Estate Association. We explore the evolution of listing sites and how REALTOR.ca has staked its claim as a leading platform beyond listings.

We also discuss the future of Canadian real estate, new innovations on the horizon, and REALTOR.ca’s trajectory to further support REALTORS® and their clients.

“We’ve accelerated into the future by at least a decade.”

The pandemic has pushed us further and faster into a digital-first economy. In an industry like real estate, where trust and human interaction are paramount, what’s the impact of this digitalization? More importantly, what can REALTORS® expect as technologies like artificial intelligence, augmented reality, and the metaverse continue to gain traction?

On Episode 24 of REAL TIME, we’re joined by futurist Sinead Bovell, the model who talks tech, to explore the pros and cons of a society that increasingly engages, transacts, and communicates through technology.

Today’s leaders are being tested.

From emerging technology and shifting employee values to uncertainty introduced by the pandemic, the workplace is changing. And leaders are changing with it.

So, what does it mean to be a leader today? And how do we prepare for tomorrow?

On Episode 23 of REAL TIME, global speaker and author Hamza Khan shares his unique perspective on the future of work. Learn how leaders can take care of their teams, businesses, and themselves – and how REALTORS^® can be seen as leaders in their field.

Whether it’s our salaries or family dinners, negotiating is part of daily life. For REALTORS^®, it’s fundamental to their business.

On Episode 22 of REAL TIME, we’re joined by Wes Hall, one of North America’s most influential business leaders, to wrap up the year with some practical knowledge and inspiring stories.

Wes shares his journey from humble beginnings in Jamaica to Bay Street in Toronto, and how negotiation was foundational to his success. As the newest dragon on Dragons’ Den, he also shares tips for staying grounded as an entrepreneur.

From knowing your audience to knowing your worth, gain insight to help build your skills as a negotiator and an advisor.

During the first year of his family medicine residency, Dr. Naheed Dosani experienced a devastating and life-changing event: one of his patients passed away. That patient, Terry, had lived on the streets for 15 years, had terminal cancer, and was repeatedly refused access to proper palliative care. It was too little too late. Deeply affected by Terry’s loss, Dr. Dosani realized that while we all have equal access to healthcare in Canada, it doesn’t mean we have equitable access. And so he pledged to inspire change. To complement REALTORS Care® Week 2021, we join Dr. Dosani to gain a front-line perspective of the inequities facing homeless, poor, and vulnerably-housed Canadians. We look at housing as a healthcare issue, how we can cure it through policy, and how we can tap into our own vulnerability to ensure no one has to fall through the cracks.

What’s cost-effective, functional yet invisible, and has the power to improve homeowner safety and strengthen communities? Universal Design: an approach to designing spaces that are inclusive and equitable for all. On Episode 20 of REAL TIME, we speak with Brad McCannell, Vice President of Access and Inclusion at the Rick Hansen Foundation, to explore the personal, societal, and financial value of adopting Universal Design practices in both our homes and shared spaces.